"Glory Legend: Cristiano Ronaldo" Limited-Edition Pop-Up Event Lands at Beijing apm, Keeping the Legend Alive and Fueling the Soccer Craze

With the excitement of the World Cup still in the air, soccer fans around the world continue to show their passion for the sport. From August 1 to September 6, the "Glory Legend: Cristiano Ronaldo" limited-edition pop-up event is making its debut at Beijing apm in Wangfujing, Beijing, China. Spanning the atriums of Zones B and C on the first floor and the L7 Terrace Garden, the event creates a unique urban soccer-themed extravaganza for visitors and fans alike.

Themed Spaces Unveiled: Decoding Legendary Symbols

Centered on Cristiano Ronaldo's career and his fighting spirit, this pop-up leverages eye-catching installations and digital technology to offer a multifaceted experience—including cultural exhibitions, interactive photo spots, and limited-edition merchandise—crafting a trendy space exclusively for fans.

Ground Floor Zone B Atrium: Cristiano Ronaldo-Themed Pop-Up Store

The space features a giant jersey display area and a themed slogan photo wall. The store offers a curated selection of exclusive merchandise—including reissued autographed jerseys, commemorative pins, and trendy apparel—providing a one-stop experience for both photo opportunities and shopping.

L7 Terrace Garden: Cristiano Ronaldo's Legendary Glory Photo Spot

Highlights from Ronaldo's career are brought to life through a series of images, and the expansive views from the upper levels provide fans with an exclusive photo spot high above the city.

Ground Floor Zone C Atrium: "Cristiano Ronaldo AI Photo Op Zone" (Opening August 13)

A virtual Ronaldo recreates his iconic celebration moves and various interactive poses, offering fans an immersive, up-close experience to pose alongside him and to capture their own personalized photos.

As excitement continues to build, the limited-time pop-up event has arrived as promised. We invite everyone to visit Beijing apm to experience the passion and romance unique to the soccer field right in the heart of the city, and join us for this long-awaited rendezvous with a legend.

Event Dates: August 1–September 6

Venue: Beijing apm, 138 Wangfujing Street, Dongcheng District, Beijing

荣耀传奇·C罗主题限定快闪北京站
登陆北京apm，传奇永续燃动足坛热潮

世界杯的激情余温未散，全球球迷对足球运动的热爱持续高涨。8月1日至9月6日，「荣耀传奇・C罗主题限定快闪北京站」亮相中国北京王府井的北京apm。活动横跨首层B、C区中庭及L7平台花园，为访客与球迷打造别具一格的城市足球主题盛会。

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本次快闪以C罗职业生涯与拼搏精神为内核，依托吸睛场景造型与数字技术，涵盖文化展览、互动打卡、限定零售多重内容，构筑专属于球迷的潮流体验空间。

首层B区中庭：C罗主题快闪店

场内设有巨型球衣展示区与主题标语打卡墙，店内汇聚复刻亲签球衣、纪念徽章、潮流服饰等专属周边，一站式实现打卡、购物体验。

L7平台花园：C罗荣耀传奇打卡空间

高光影像串联起C罗职业生涯诸多瞬间，依托高层开阔视野，为球迷解锁专属高空打卡位。

首层C区中庭：「C罗AI合影互动区」（8月13日呈现）

虚拟C罗还原标志性庆祝动作与各类互动姿态，为球迷带来沉浸式零距离同框体验，定格专属的合影画面。

热情持续升温，限定快闪如约而至。欢迎各位到访北京apm，在城市中心邂逅独属于绿茵赛场的热血与浪漫，共赴这场万众期盼的传奇之约。

活动时间：8月1日至9月6日

活动地点：北京市东城区王府井大街138号北京apm